3 Easy Content Categories for Social Posts
Social media content can seem simple on the surface, just post what’s popular, fun, and talks about you or your product or service. Right? In reality, good content goes beyond receiving likes and shares, and actively support specific marketing and outreach goals.
A well-defined and curated content strategy will focus on building out specific types of content connected to specific marketing and growth goals. Goals including:
• Driving traffic to a website
• Establishing your brand and growing your brand’s profile
• Driving donations/purchases
• Getting folks to show up at your physical location for events
One key building block in a great content strategy is the use of content categories. By categorizing the type of content you plan to post as part of larger campaigns, general brand awareness, and even in response to of-the-moment topics, you’re able to intentionally ideate, design, and post. Rather than haphazardly posting, which can confuse followers, and even damage brand identity.
Keep reading as we delve into 3 easy content categories that almost any business and organization can adapt to fit their brand’s voice and visuals on social media.
Content Category 1: Humanizing
We’re all inundated with content on social media. From sponsored and recommended posts, the accounts we chose to follow, to posts our friends send us, there’s a ton out there to sift through.
So how do you get someone to stop and engage with our content? Be human!
It might seem counterintuitive, but sharing stories about yourself and your team and why they believe in your brand, talking about a learning experience or time something went wrong, or just showing folks the behind the scenes of the day-to-day helps people feel connected.
Some types of content that fit this category include employee of the month posts, interviews with founders, volunteers, and clients, and selfies and snapshots of your team doing their work or at team events.
Ultimately, whether you want someone to buy some delicious jam or donate to support an after school program, feeling like a knowable and trustworty human being on the other end of the screen goes a long way. Research supports this too, with recent studies showing that trust in companies and brands is waning, while trust in each other as people has grown.
Content Category 2: Educational
Whether you’re a nonprofit trying to attract donors and volunteers, or a small business hoping to find new customers, educating your audience can go a long way to building a sense of trust in your brand.
By providing relevant, educational content that teaches more about your brand, products, services, and how you differ from your competition, you help keep yourself relevant and top of mind. But better than that, you show your audience that you know what you’re talking about, and are a reputable source of information for them.
Consider creating content like a short reel or video that shows how to use your product, an infographic or video that illustrates the impact your organization makes, or even something interactive like a quiz that helps people get to know your work, the reason behind it, or a new feature of a service or product!
When a customer or donor sees you know what you’re talking about, and that you are consistent in how you represent your product and interact with your followers, they’re more likely to trust your recommendations, calls to action, and want to engage with your content and products.
Content Category 3: Trending
Memes, dances, topical conversations, there are a ton of ways any organization can tap into trending content on social media. This is a sometimes trickier area of content, since not all trends will fit with your brand’s identity and focus.
But when used intentionally, sparingly, and cleverly, using memes, trending Tiktok sounds and filters, and keying into topics of conversation can be a great way to build out and show off your brand’s personality, and make your content feel more human and less corporate.
Take a look around at brands you follow and analyze their use of memes and social trends. Then, try some out. If you’re wary, use a time-limited feature, like Facebook or Instagram stories which will disappear after 24 hours and can represent a lower-risk option for testing new content topics and types.
Partner with Else Communications for Your Content Strategy
Social media marketing and outreach can feel overwhelming. Especially for the small business owner or nonprofit that already has a hundred other things to focus on each day. That’s why Else Communications exists: to partner with you to identify a workable and goals-driven strategy, create and manage your social media presence, and serve as a resource so that you can focus on your business rather than Facebook’s latest algorithm change.
Reach out today for a complimentary consultation, and to find out how Else Communications can support your small business or mission-driven organization.
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