For Else Communications, digital strategy means melding data driven best practices with the voice and goals of your organization. Using a unique blend of current research around digital use, analytics, and discursive analysis, EC can create a strategy that is growth-oriented and culturally responsive.
Digital Campaign Strategy
Building on organizational growth and strategic goals, a digital campaign strategy identifies current digital platforms already in use, platforms the organization should consider establishing a presence on, and measurable methods to support your goals.
Brand Persona
The organizations that make a memorable impact are those that have a clear brand persona. With nearly every brand online, understanding how that persona will need to adapt to different digital and social media platforms is particularly important.
Social Media Recipe Cards
Informed by your digital campaign strategy, a recipe card is a shorter term look at which parts of your strategic goals can be actioned right now. It includes current algorithm trends and audience information, and a schedule template.
Community Management
Social media spaces are interactive communities. A well thought out de-escalation and community management strategy can help you create a space that supports organizational goals while avoiding fallout from trolls.
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