brand design – Else Communications

Color Theory for Modern Branding If you’ve heard of color theory, especially if you aren’t an artist or designer, you’re probably most familiar with something like the color wheel. Many of us were introduced to color theory and the color wheel during art classes in elementary school. Or you may know emply it in your…

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April 21, 2022

accessibility in design, brand design, brand positioning, brand strategy, color theory
What’s Included in a Functional Brand Guide? If you’ve already read the two blogs published prior to this one on managing a branded social media presence, and why branding is more than just visuals and aesthetics, you might be wondering what components should be included in a brand guide. The central components that almost any…

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April 17, 2022

brand design, brand positioning, brand strategy, Branding