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What is a Value Proposition and How Can It Help Your Strategy? Before we dive in let’s define some terms: A value proposition is the argument for why your service or product is the service/product the customer or stakeholder should choose to purchase or support. Segmenting is looking at the whole community/marketplace you’re trying to…
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Color Theory for Modern Branding If you’ve heard of color theory, especially if you aren’t an artist or designer, you’re probably most familiar with something like the color wheel. Many of us were introduced to color theory and the color wheel during art classes in elementary school. Or you may know emply it in your…
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What’s Included in a Functional Brand Guide? If you’ve already read the two blogs published prior to this one on managing a branded social media presence, and why branding is more than just visuals and aesthetics, you might be wondering what components should be included in a brand guide. The central components that almost any…
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A visually identifiable brand is a must, but a brand is not just about the looks. In order to reach your stakeholders, you need more substance than that.
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