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What’s Included in a Functional Brand Guide? If you’ve already read the two blogs published prior to this one on managing a branded social media presence, and why branding is more than just visuals and aesthetics, you might be wondering what components should be included in a brand guide. The central components that almost any…
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A visually identifiable brand is a must, but a brand is not just about the looks. In order to reach your stakeholders, you need more substance than that.