communications – Else Communications

What is a Value Proposition and How Can It Help Your Strategy? Before we dive in let’s define some terms: A value proposition is the argument for why your service or product is the service/product the customer or stakeholder should choose to purchase or support. Segmenting is looking at the whole community/marketplace you’re trying to…

K

April 27, 2022

brand positioning, brand strategy, communications, market segmentation, value proposition
A visually identifiable brand is a must, but a brand is not just about the looks. In order to reach your stakeholders, you need more substance than that.

K

April 4, 2022

brand positioning, brand strategy, Branding, communications